Lunitsa, we believe, is a perfect word for describing the Slavic world. It means “a small moon” but its construction is more interesting. “Lunitsa” consists of a classic Slavic diminutive of a Romance word “luna”, meaning “moon”, and we didn’t choose it by accident. In all Romance languages, the word “luna” is of a female gender noun, but in all Slavic languages (“mesyac”, “mesec” and etc.) it’s a male gender pronoun. Although there are beliefs that the word “luna” might be of proto-Slavic origin and that it has, as such, moved into Romance languages, we didn’t want to dig that deep. We believe that “Lunitsa” is a word that beautifully sublimes how our peoples have lived and coexisted with other nations and cultures for thousands of years, morphing their culture out and back into existence over and over again.
Being a Slav isn’t at all about the religion, the geography or the culture one was born and raised in. For there are many religions Slavs follow nowadays, from the Pacific Ocean to the far eastern seas. And there are yet more cultures and languages that they use in their everyday lives. But what makes all of them one is that warm fuzzy feeling thinking about their ancestry, their roots and cultures they came from. If you would to take a statistically sound sample of Slavs and reduce them to a single person, we all have a good feeling what that person would be like: somewhat reserved but caring, self-sacrificing, cynical and sarcastic, loving of warm home and old people, folk wisdom and songs. Generally a pacifist, with a strong sense of protection towards their own. “Live and let live” but also “don’t thread on me” kinda folk. Generally more pale-skinned, bright eyed and rarely with a wide smile, expect when in a very well-known crew when all bets are off.
This is who Slavs are and that is what Lunitsa represents: warmth of home, esotery of ancestors and a built-in cynicism that only a few can understand.